Let's face it. Regardless what everyone says, if you're above a certain age, you want to look younger. Most in their 20s want to look more mature, more sophisticated and, yes...older. We reach a point in our lives when our inner self feels younger than the person in the mirror. At that point there is a paradigm shift in our psyche that starts the process of try to look younger. Different clothes. Different hair styles. New makeup pallet.
I am completely up front with my clients when explaining my photo retouching process. I'm not going to take 10 years off you. I'm not going to make you look like a plastic doll. Once they see the images right our of the camera they realize I don't need to. You see, aging is the development of wrinkles and blemishes. When we age our skin property starts changing. Our years of laughter cause lines in our mouth, eyes and forehead. What is a wrinkle? Simply put, it's a shadow. It's simply where 2 parallel areas of skin create a shadow in the middle. For that reason my lighting setup is designed specifically to illuminate the face in such a way that it reduces shadows in all areas and angles of the face. End result? You look younger, healthier, and more confident! It didn't take photoshop liquify. It didn't take a spot healing brush. And it didn't requires layers of makeup.
Ask any of my clients and they'll tell you my light setup is very unique. You won't find it in many photo studios. But it's what creates the unmistakable look and feel of my work. And they all agree...It works!!