Why is a professional headshot so important these days?
Hiring a professional photographer for your headshot is an investment in your personal brand. It shows you care about your image and how that is portrayed to your audience. Most of us are not photogenic by nature. That's not to say we are all not beautiful in one way or another, it just takes a professional trained in expression coaching and posing to capture the best image of us. We all want to look our best but it takes a trained eye to make that happen.
There's another reason a professional headshot is critical in today's era. In a sea of selfies, poorly lit, horribly composed profile images your perfectly lit, perfectly cropped, meticulously posed expression image will stand out immediately. There is a term phycologist use for this. It's called Thin-Slicing. In short, Thin-Slicing is the quick jump to conclusions based solely on a 1/20th of a second glance at an image. So if your photographer hasn't nailed your image, you will get passed over due to assumptions. It's hard to make a statement or impression on social media, websites, and advertising if your headshot doesn't make someone stop and take notice.